Site builders, like Squarespace, Wix, Weebly, and others can offer a beautiful looking website in the right hands and even allow the beginner to shine. However, most have to be hosted by the site builder and monthly hosting fees can be much higher, things like SSL certificates can be costly. They're also restricted in integrating with other programs which can hinder workflow and make your business more complicated to run. Even worse, because they're designed to be "user friendly", they code in javascript, making them unreadable by Google! It doesn't matter how nice your site looks if people can't find you in search results.
By using WordPress on our own servers, we have the ability to greatly reduce the cost of hosting and, if you ever leave us, your web site can be packaged up and moved with minimal effort giving our clients freedom well beyond the sale. And because Google loves the way WordPress organizes content, your site is literally built to rank. We have everything you might need, but you don't have to use everything we offer.
WordPress rocks SEO (search engine optimization) with a broad range of abilities to keep up with search engine changes and choice of plugins that will keep you compliant, customers will always be able to find your site and your content.
WordPress is open source, that means there are a plethora of plugins designed by the community that help us and you get what you want out of a website in the most efficient manner. While code almost always has to be tweaked and tinkered with, there is always a plugin for everything from highlighting your Facebook interactions and Google reviews to listing products for sale, adding users to CRM's, mailing lists, and much much more.
Years ago, we built websites in html, using Adobe Dreamweaver, FrontPage and other html editors, when we saw what results the bloggers began to obtain both in functionality and search rankings with WordPress, we switched to the platform and have never looked back. We've dedicated ourselves to building beautiful, easy-to-use WordPress sites and teaching our clients how to be successful on their own terms. The day some other platform brings our client more leads, sales and customers we will welcome it, but right now, WordPress is the do-all, end game in web design.
It is the most versatile, well-performing, can-do-anything-our-clients-need, and Google-loving platform. And that is important.